Who we are

Mission & Vision

Driving sport tourism excellence in St. John’s, Newfoundland and Labrador.

Our Mission

STEP St. John’s will work with all partners in growing a strong sport tourism industry that provides exceptional value to sporting events and drives economic benefits for the region while advancing our capacity to host sporting events on the provincial, national and international stage.

St. John's harbour and coastline
Collaborative excellenceWorking together to build a stronger sport tourism industry
Colourful row houses in St. John's
Premier destinationWhere culture meets exceptional sporting experiences

Our Vision

STEP St. John’s will be recognised as a premier sport tourism destination where the event experience is as exceptional, renowned and colourful as the people and culture.

What guides us

Our values

Three principles shape every event we help bring to St. John’s.

Collaboration

Working together with all partners to achieve shared success and mutual growth in sport tourism.

Economic impact

Driving tangible economic benefits for our region through successful sporting events.

Excellence

Striving for exceptional quality in every event experience we help create and support.

Partner with STEP St. John’s

Whether you’re bidding for an event or looking to support one, our team is ready to help.